4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
An Inside Look at the Goodyear-Cooper Integration Process [Audio]
A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak
Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]
When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when
The Trickle Down Effect of Tire Supply Chain Disruption [Audio]
For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and
Sullivan Tire CEO Eyes ‘Controlled Growth’ in New England [Audio]
With 77 locations across the New England states, Sullivan Tire & Auto Centers is definitely “one of the big guys” in the northeast. Like its competitors, it is eyeing growth and looking at where the business can expand its footprint. However, as it expands, it knows the business can get more corporate, so how do
Bridgestone Talks Guayule Rubber, Creating a Circular Economy [AUDIO]
Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.
Commercial Tire Service Safety Basics That Save Lives (Audio)
Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road,
TIA’s Dick Gust Talks Labor, Training & OTR Tire Recycling [Audio]
There’s never a dull moment in the tire industry: dealers are grappling with the recent labor shortage, the evolution of technology means dealers and their teams must stay on top of training and sustainability is at the forefront of tire technology. With more than 25 years in the tire industry, Tire Industry Association CEO Dick
Top Trends in Today’s OE Wheels [Audio]
Let’s face it: Wheels are the outlandish sibling of the round, black tire. They come in different finishes, various pieces and types of colors. Tires and wheels are commodity items, but when your customer wants to customize the look of their vehicle, wheels are a great place to start, and offering the expertise of what’s
Sun Auto: Doubling in Size in 2021, What’s Next for 2022
Private-equity-backed Sun Auto Tire & Service acquired 11 new automotive service brands last year and doubled in size. So, how did they do it? And what’s to credit for their growth? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Tony Puckett, the company’s CEO, to discuss Sun Auto’s growth to
How Compact Construction Equipment Affects OTR Tire Trends
The passing of the $1.2 trillion U.S. infrastructure bill means the construction and improvement of roads and bridges across the U.S. And for OTR and commercial tire dealers, it means more work in the form of tire replacement in maintenance on today’s construction equipment- and that includes compact equipment that is rising more in popularity.
Hunter: Using IoT to Track Tire Service Metrics
You may have heard of the “Internet of Things,” or IOT, as it’s often referred to. But, if you’re scratching your head thinking, um…how does this relate to my tire business? We’re about to delve into just that. In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Pete
