November 2015 Archives - Tire Review Magazine


Preparing for Success: The Artistry of Formal Business Planning

When creating a piece of art – from a painting to a sculpture – an artist uses planning, skill and intuition. Michelangelo didn’t paint the Sistine Chapel’s ceiling without planning out each fresco carefully. Claude Monet spent time painting the same subjects under different conditions to prefect his skills. Jackson Pollock drew from within to

The Art of Purchasing: Knowing What to Stock

To stock, or not to stock? In the case of independent tire dealers, that often is the question. With a host of factors to consider – finances, storage space, SKU proliferation, instantaneous customer service and more – inventory strategy is not something to be taken lightly. When it comes to finding the right balance between

Winter Driving Experience

The squeal of tires braking on ice reverberated throughout the University of Notre Dame’s Compton Family Ice Arena as trade media test drove vehicles fitted with Bridgestone’s Blizzak DM-V2 and Blizzak WS80 winter tires. In preparation for winter, Bridgestone Americas and Tire Rack teamed up to present the Winter Driving Experience in South Bend, Ind.,

Size Matters

Being a small tire dealership can provide your shop a competitive advantage over big box and large retail stores. The secret for an independent tire dealer to capitalize on this advantage is to celebrate your size, not hide it. Corporate giants just can’t achieve the level of personal relationships that small businesses can, and it’s

Software Solutions

Benjamin Franklin once advised tradesmen that “time is money.” While much has changed over the past two and a half centuries, this idea still holds true for small businesses. Most tire dealers are efficient with their time, but there is always room for improvement. If a tire dealership uses an antiquated computer program, or even

Meet the 2015 Tire Review Platinum Performers

It is always exciting and instructive to be in a tire dealership and watch it in action. The conversations, the customers, the equipment, the movement and process…small businesses are themselves an organism that lives and grows because of those actions and flourishes on the results. Rarely do we consider a tire dealership as a set

The Art of Purchasing: Buying vs. Leasing Equipment

Equipment costs are unavoidable. Whether it’s the front of a shop, back office or in the bay, tire dealers need a variety of tools to keep their dealership running. The debate for many tire dealers is if they should buy or lease this equipment. So when it comes time to make equipment acquisition decisions it’s important

The Art of Purchasing: Quick Inspections

When it comes to maximizing efficiency and gaining customer trust, quick inspection systems can bring both benefits to your tire dealership. While they come in several forms depending on the manufacturer – with the ability to instantly check tire tread, vehicle alignment and more – these relatively new shop tools offer common benefits: a way

UTQG Ratings Unfurled

Today’s tires have so much information imprinted on their sidewalls (and labels) that reading all of it is like sitting down with a book. Part of the verbiage is the Uniform Tire Quality Grade (UTQG) ratings for treadwear, traction and temperature. But what exactly do those numbers and letters mean, where do they come from,