McCarthy Tire hosts leadership meeting
The event brought together representatives from sales, store managers, regional leaders, corporate department heads and executives.
Apollo Tires debuts marketing campaign for longhaul truck tires at TMC
This campaign comes one year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.
Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires
The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.
Pilot to add 30 Southern Tire Mart shops to its travel center network
Over the next year, the company plans to add more than 30 STMP shops to its travel centers for a total of over 85 locations across the country.
McCarthy Tire Service promotes new VP of human resources
Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.
Bridgestone to supply 15 Daytona 200 riders with BattlAx tires
Among the 15 riders, three riders from YART Yamaha, the winners of the 2023 FIM Endurance World Championship, will join Bridgestone’s team.
General Tire reveals spring promotion for G-Max, AltiMax tires
Starting March 1-April 30, with the purchase of four qualifying passenger General Tires, customers will receive up to $70.
SRNA promotes new director of OE for four-wheel and two-wheel businesses
He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.
GRI appoints Barry Guildford as global commercial director
As the GCD, Guilford will lead the global sales and marketing organization of GRI.
Goodyear reveals 40th Goodyear Highway Hero winners
Timothy VanNostrand of Northville, NY and Elijah Ramos of Victorville, CA won the honor and received awards from Goodyear for their actions.
Atturo launches ‘Atturo is the Answer’ TV commercial campaign
The campaign introduces the character Atturo Andy, a tire salesperson whose expertise in Atturo’s lineup makes him the go-to for tire advice.
Roger’s Tire Service focuses on customer service and community relationships
Roger’s Tire Service does things a bit differently. Your first hint: the business performs daily operations out of a barn.
