Featured Archives - Page 8 of 89 - Tire Review Magazine
Club 3633: Jessica Egerton

Jessica Egerton is responsible for the overall marketing strategy for each Cooper Tire & Rubber brand, as well as communicating that strategy to retailers and consumers. For Jessica, fostering strong relationships with the people she works with is a critical aspect of the job, and a big part of what motivates her in her position. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Club 3633: Ryan Lopes

Ryan Lopes got his start in product management with a forklift manufacturer in India. Then, he brought his knowledge to Alliance Tire Group when he joined the company in 2014. From there, he built Alliance’s material handling tire business and launched the company’s solid tire line. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Club 3633: Jonathan Ransom

Jonathan Ransom had always hopped around Black’s Tire’s Wilmington stores pitching in “anywhere I could help to make the store profitable.” He was soon promoted to store manager in Fayetteville, NC, was later promoted to regional manager and now has 15 stores in North and South Carolina under his belt. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Club 3633: Sean Conley

Sean Conley is ATD’s youngest sales director and lives in San Jose, California, so he can see how technology is working to change the future of driving as we know it. While supporting ATD’s dealers and corporate accounts in addition to ride-alongs, he’s also preparing a game plan for this evolution of transportation he sees starting on the west coast. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Servicing GM Tire Pressure Monitoring Systems

GM TPMS on Buick, Pontiac, Chevrolet, GMC Cadillac and Hummer models are some of the easiest to service if you have the right tools and knowledge.

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A Strange Brew: Exploring the Ingredients Used to Make Passenger Tires

The majority of tire companies go to the same place(s) and purchase similar materials (at least for the most part). Then, they go back to their factory and both will produce different tires.

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Wheel Centering: Best Practices to Get the Right Wheel Balance Each Time

No matter if you’re working on a light truck, high-performance vehicle or commercial truck, centering is the foundation of each wheel balance that is performed on the vehicle. However, there’s more that goes into the process than many think.

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Hidden Symptoms May be the Cause of Uneven Brake Wear

If a customer comes to you with uneven brake wear and you just assume it is a bad caliper and replace it, you may be guessing. Imploded brake hoses and stuck proportioning valves produce hidden symptoms that are not easily diagnosed.

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Test, Bleed, Flush: Protect Your Customers’ Brake System

Replacing brake fluid or “flushing” it can extend the life of hydraulic brake components, but when should brake fluid be replaced? We dive into industry recommendations and best practices.

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Considerations for Building a Tire Inflation Station at Your Shop

If you are considering installing a tire fill station in your parking lot, here are a few suggestions to ensure that the station works for you and that your customers have a positive experience.

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Answering ‘Why’: Finding the Real Reason for Removing an OTR Tire

When a tire has been removed from service for an unknown reason, how do you determine the real issue that caused the removal? Most importantly, how do you explain the “why” to the customer?

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Does Your Team Have True PRIDE?

Finding employees with true personal responsibility in delivering excellence will show in your business’ performance.

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