Capitalizing on Virtual Communication with K&M Tire [Audio] - Tire Review Magazine

Capitalizing on Virtual Communication with K&M Tire [Audio]

We’re almost a year into the pandemic, and as a result, industry events like trade shows have been forced to go virtual. For many, there’s also been a change in the way they’re communicating with vendors and customers and serving their needs. One company in the industry that has experienced this is K&M Tire.

As a tire distributor, K&M works with both tire manufacturers and dealers with a mission to serve dealers’ needs. In this episode, we talk with Dave Miller, director of marketing for K&M Tire, about the company’s adaptability during the pandemic and how it executed its first-ever virtual trade show. Dave speaks about:

  • Changes in communication K&M experienced as a result of the pandemic [2:20 audio, 1:20 video]
  • Planning K&M’s first-ever virtual trade show [4:31 audio, 3:20 video]
  • How K&M rose to the occasion in a changing pandemic environment [10:38 audio, 9:56 video]
  • How the pandemic has affected the tire industry [13:24 audio, 12:38 video]
  • K&M’s dealer-first approach to doing business [15:20 audio, 13:45 video]
  • Ways K&M stuck to its motto of continuous improvement in a difficult year [16:30 audio, 15:37 video]

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker

You May Also Like

Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.

WT-YT-omni-1400

Succeeding as an independent tire dealer isn't ever a "copy and paste" operation. What works for the dealer down the street isn't necessarily going to work for you, and what works for you may not work for a dealer selling the same tires halfway across the world. Yet, it's the same thread that lead to success for each one.

The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

andrew-firestone-johnny-g-s4
Ralson Tire on how commercial tire dealers are adapting to the market in 2024

Things are already looking up for commercial tire dealers in 2024, and it isn’t by accident.

WT-ralson-tire-1400
K&M Tire’s president discusses her vision for progressive tire dealers in 2024

In this episode of What’s Treading, we dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

WT-K&M-Cheryl-Gossard-1400x700
Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

WT-hankook-1400x700

Other Posts

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Ralson Tire on how commercial tire dealers are adapting to the market in 2024

Things are already looking up for commercial tire dealers in 2024, and it isn’t by accident.

WT-ralson-tire-1400
K&M Tire Dealer Benefits: Continental Tire’s Boost Program

It pays to be a K&M Mr. Tire and Big 3 Tire program dealer – literally. In an effort to maximize program dealer profitability, K&M’s Continental Tire rewards program, called the “Continental Boost Program,” provides participants with quarterly cash payouts that can be further boosted based on order commitments. The best part? Participation is simple

K&M Tire’s president discusses her vision for progressive tire dealers in 2024

We dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

WT-K&M-Cheryl-Gossard-1400x700