Canadian Tire Refocuses on Cars, Tires - Tire Review Magazine

Canadian Tire Refocuses on Cars, Tires

If it’s made, Canadian Tire Corp. stores probably sell it. But now mega-retailer Canadian Tire is renewing its focus on its core tire and auto service business.

The company has reshuffled its executive deck to fix its underperforming automotive business, looking to cash in on heightened demand for car parts and repairs brought on by the ailing economy.

"We have pieces of automotive businesses in various parts of Canadian Tire," Stephen Wetmore, CEO of Canadian Tire, said last week. "We have not increased our marketshares and I think we have every ability to increase our marketshare and I believe that our customer service is below where it should be.”

Toward that end, Canadian Tire named Michael Medline to head all of it car-related businesses, including its Part Source chain, gas stations, and tires, parts and service at its namesake stores.

"Automotive is critical to our brand and our financial performance," he said. “We strongly believe we can outperform the market.”

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