Sunnyvale, Calif.-based Wheel Works has been named a Bridgestone 5 Star Certified Performance Retailer.
Wheel Works earned the honor based on its customer-focused service and professionalism in accordance with the standards set by the program.
“Bridgestone 5 Star Certified Performance Retailers are not your average automotive service centers,” said Mike Van Sicklen, Bridgestone Americas director of business development. “A Bridgestone 5 Star Retailer embraces the importance of developing and nurturing customer relationships. It’s an attitude and way of doing business that is reflected in every detail of how the retailer operates from having knowledgeable sales teammates and a comprehensive selection of products right down to a clean, comfortable waiting area for families and making sure customers are 100% satisfied with the service they receive.”
Bridgestone said participation in the Bridgestone 5 Star Certified Performance Retailer program is by invitation only, and each location must qualify separately. Certified retailers are re-evaluated annually to ensure compliance with all program requirements.