Burt Brothers Tire & Service Named 2021 Top Shop Winner

Burt Brothers Tire & Service Named 2021 Top Shop Winner

This year's judges commended Burt Brothers on its stellar customer service, digital-focused convenience features, creative marketing campaigns and the heart it has for giving back to its community.

Burt Brothers Tire & Service, with 15 locations throughout the greater Salt Lake City area, is the winner of the 2021 Tire Review Top Shop Award, presented by Coats.

The winner was announced during Tire Review‘s Top Shop Event in Nashville, Tennessee, this week. Co-owners Jake and Jason Burt accepted the award on behalf of the dealership’s five-man ownership team, which also includes Jake and Jason’s brother, Jeremy, and their cousins, Cory and Brandon Burt.

“The work never stops, but to be recognized for our constant efforts to our customers and employees is truly honorable,” Jake said. “This has been in the making for years to be a Top Shop, and to be able to share it with our employees, we are so proud. We will ride this high for many years down the road and strive to take it to the next level in the future.”

Burt Brothers, which is celebrating its 30th anniversary this year, was chosen by an independent panel of judges from among dozens of entries. The judges commended the dealership on its stellar customer service, digital-focused convenience features, creative marketing campaigns and the heart it has for giving back to its community.

During the event, this year’s three Top Shop Finalists were also recognized. They include:

  • Lex Brodie’s Tire, Brake & Service Co., which was Tire Review‘s 2016 Top Shop Winner. Lex Brodie’s is an employee-owned, five location dealership in Honolulu, Hawaii. The company says it was built upon a value-based culture, with appreciation for its employees and customers. Lex Brodie’s award-winning customer service and innovations has allowed it to grow by 60% in 10 years.
  • Plaza Tire Service, a 2020 Top Shop Finalist, is a 69-location dealership in Cape Girardeau, Missouri, owned by brothers Mark and Scott Rhodes. The Rhodes brothers say that service is their number one priority, and they strive to get their customers back on the road as quickly as possible. The dealership has an average 4.8 stars out of five on Google reviews, from over 49,000 reviews.
  • Telle Tire & Auto Centers, an 18-location dealership in St. Louis, Missouri, is owned by Aaron Telle, who is the dealership’s fourth-generation CEO and president. Telle has led the company’s growth strategy taking the dealership from a single retail location to 18 locations and almost 120 employees in the span of a decade. Telle says that people and culture are the backbone of the company, and believes that it isn’t all about appearance, customers and expertise — but also being a great place to work.

During the event, each tire dealer toured Hennessy Industries in LaVergne, Tennessee, where Coats tire changers, wheel balancers, lifts and accessories are made. As part of the program’s accolades, winners handpicked a complimentary piece of Coats equipment for their business.

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Having been a finalist in the Tire Review Top Shop competition three times (in 2010, 2017 and 2019), Jerry Nerheim and his team at Waukegan Tire have taken the top honor this year.

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Reflecting on their childhood growing up in the tire business, Steve Nerheim and Julie Nerheim Scroggins have fond memories working at Waukegan Tire with their father and founder Gerald “Jerry” Nerheim. The now 85-year-old president and CEO still works every day and is happiest when talking with employees and customers. Partialities aside, his admiration from those in the industry is widespread and they say he’s “an innovative force with a knack for staying ahead of the curve.”

2020 Top Shop Finalist: Plaza Tire Service, Inc.

Plaza Tire Service’s ability to remain successful through the most difficult of times isn’t something the business learned to do overnight.

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2020 Top Shop Finalist: Burt Brothers Tire & Service

Despite being at the helm of the business for a little less than two years, the five Burt Brothers’s owners stood strong, changed their business and remain confident in their vision for the future—building on the success of their fathers, expanding while keeping that grassroots, hometown feel and “doing it better” every day, now in a digitally-driven world.

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2020 Top Shop Finalist: Courtesy Auto Service & Tire of Tacoma

The single location business caters to clients who see the overall value in quality service, not just demand the lowest price.

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Waukegan Tire Named 2020 Tire Review Top Shop Winner

Waukegan Tire’s guiding principles are based on treating people with respect and kindness, like family.

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