Broad New Campaign for Monroe Ride Control - Tire Review Magazine

Broad New Campaign for Monroe Ride Control

Tenneco Inc. has launched a new "comprehensive" consumer advertising campaign to support its Monroe shocks and struts lines.

The new campaign "reminds vehicle owners to replace worn ride control components in time for the summer driving season – and when they do, to choose Monroe," the company said.

The effort includes roadside billboards in hundreds of North American markets, behind-the-plate banners at Major League Baseball stadiums, an extensive web advertising program and coast-to-coast radio spots. Each ad features the Monroe brand’s “Squirrel” character, which urges consumers to help their vehicles “Stop Sooner” by replacing worn shocks and struts.

The Monroe billboards debuted in May and will continue through August in most locations, with high-traffic placements in 39 U.S. states, the District of Columbia and six Canadian provinces. Included are several oversize “extension” billboards that provide additional visual impact for consumers.

Radio ads are being broadcast through Premiere Networks and ESPN, and additional ad flights will run during certain “high-profile” sporting events throughout the balance of the year. The program also includes online Monroe banner ads and paid search ads.

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