Organizer Plans to Make Brityrex International Top Event - Tire Review Magazine

Organizer Plans to Make Brityrex International Top Event

Brityrex-InternationalSingEx-ECI International, the organizer of Brityrex International 2014, reported a successful event this year and announced plans to capitalize on this year’s show success to become United Kingdom’s principal tire trade exhibition.

“Our task now is to examine all of the feedback and put plans in place that will take the show to the next level,” said Aloysius Arlando, CEO of SingEx Holdings.

“Those plans are likely to see increased investment in the show and will certainly include working closely with the trade and key sponsors such as the National Tyre Distributors Association (NTDA).”

Visitors to the recently concluded Brityrex show were treated to an expanded program that included TyreTalk seminars, enhanced product variety, numerous product launches, first time appearances and more, SingEx said.

“We are focused to grow the entire Tyrexpo series to be the leading tire trade event in the respective regions. The next edition of Tyrexpo Asia, to be held in Singapore in March next year, marks the tenth edition, and will be the largest and most comprehensive show since its launch two decades ago,” added Arlando.

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