The Bridgestone brand will be showcased as the Official Tire of the National Hockey League and the National Hockey League Players Association to what is expected to be a significant viewing audience throughout North America. Last season’s Winter Classic on NBC earned the best U.S. ratings for an NHL regular-season game in over a decade.
As the title partner for the event, the Bridgestone brand will be provided with a number of assets in addition to incorporating its logo into the official game and event mark, including on-air title broadcast rights from all of the league’s broadcast partners; branded promotion in NBC programming; camera-visible placements of the Bridgestone logo; in-arena video spots and PA announcements; and integration of the Bridgestone brand throughout all NHL media properties, including video, print, online and radio. (Tire Review/Akron)
