As official press sponsor, Bridgestone will feature its logos and messages on prominent wall displays, signage and documentation in the press room. In addition, Bridgestone-uniformed staff will be on hand to assist journalists visiting the event.

Sponsorship of the official organiser’s Web site also brings the right to display year-round banner flashes on pages that annually attract more than 10 million visits. A hyperlink in the press section also connects directly to Bridgestone’s own corporate Web site. As well as giving strong exposure to commercial information, this provides a platform for promoting the global ‘Think Before you Drive’ safety campaign, which Bridgestone is running in collaboration with the FIA Foundation.