Bridgestone Showcases Next Gen Ecopia Tires - Tire Review Magazine

Bridgestone Showcases Next Gen Ecopia Tires

Bridgestone Americas Tire Operations launched the Dueler H/L 422 Ecopia this week at the Chicago Auto Show. The tire is the first for SUVs, CUVs and light trucks that incorporates Ecopia technology featuring low rolling resistance that “helps drivers achieve improved fuel economy without sacrificing wear or wet handling performance,” the tiremaker said.

Bridgestone also introduced the Ecopia EP422, an all-season, low rolling resistance tire for fuel-efficient vehicles. The Ecopia EP422 also utilizes post-consumer recycled rubber and incorporates Bridgestone’s “NanoPro Tech Technology” that contributes to fuel efficiency and CO2 reduction by controlling the interaction between polymer filler materials and other rubber materials, the company said.

Both the Ecopia EP422 and the Dueler H/L 422 Ecopia are built with a new sidewall compound that lowers rolling resistance by returning more energy back to the tire (instead of generating heat) than a conventional sidewall, Bridgestone said.

"Our commitment to environmental leadership touches every facet of business from creating green products in an environmentally responsible way to working with partners to protect lands and waterways," said John Baratta, president of U.S & Canada consumer replacement tire sales, BATO. "These additions to our Ecopia line will provide drivers reliable performance in all weather conditions while helping them save money at the pump, thanks to the improved fuel economy of a lower rolling resistance tire."

The Ecopia EP422 will be offered in five sizes ranging from 15 to 16 inches. The Dueler H/L 422 Ecopia will be offered in six sizes from 16 to 18 inches. Both tires will be introduced in the second quarter of 2010.

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