Bridgestone Rolls Out Ecopia Truck Tire in Europe - Tire Review Magazine

Bridgestone Rolls Out Ecopia Truck Tire in Europe

In early September, Bridgestone released its first European market Ecopia passenger car tire. The introduction of this environment-oriented product has now been followed up with the European launch of an Ecopia truck tire range. At the IAA Commercial Vehicle show in Hannover, Germany, Bridgestone Europe CEO Mac Ohashi formally announced the line’s debut in the region.

“Today, I am pleased to announce the launch of a new range of Ecopia truck tires and retreads,” stated Ohashi. “With these tires we want to help truck operators to reduce their costs even further and contribute towards the protection of the environment.”

An Ecopia range for commercial vehicles has been available in the Japanese market since 2002, and Ohashi reports it has been “well received” by truck operators there. The Ecopia lineup in Europe differs from its Japanese counterpart: “Our development teams have now produced a range of steer, drive and trailer tires tuned for the European market of highway oriented fleet operators. This range builds on the already proven and popular R249 steer and M749 drive patterns, as you can see, which give long durability and excellent retreadability, and now the rolling resistance has been improved. We are adding to these a completely new trailer tire, the R109 Ecopia,” he said.

“This Ecopia range includes fuel efficiency, with an up to 12% reduction in rolling resistance, for complete tractor-trailer combination compared to the previous lin-up,” Ohashi continued. “The big step forward is made without any compromise in any other tire performances. It is achieved by applying new technologies.”

Currently in what Bridgestone calls the “most popular” sizes, the tiremaker anticipates a full size lineup being available by the first quarter of 2011. Most of the Ecopia truck tires sold in Europe will be manufactured in Bridgestone’s two European truck tire plants, although some additional supplies will also be imported from Japan.

Bridgestone also has developed a range of Ecopia retread patterns that reduce rolling resistance. “By introducing Ecopia patterns in both new and retread applications, we are underlying our commitment to a total tire life fleet solution,” Ohashi said.

At present the M749 and R109 Ecopia patterns are available in a retreadable option. (Tyres & Accessories)

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH