Bridgestone Restructuring Asian Operations - Tire Review Magazine

Bridgestone Restructuring Asian Operations

Bridgestone-LogoBridgestone Corp. announced the Bridgestone Group will restructure its tire operations in China and Asia Pacific in order to “upgrade the global management structure,” which is identified as one of the group’s priority issues in the Mid-Term Management Plan 2013 (2013MTP).

Currently, tire operations in China and Asia Pacific are managed by separate strategic business units (SBUs). By integrating these two SBUs, the group will make more effective use of management resources, which will enable it to further global management, enhance governance in emerging countries and respond more promptly to the rapid changes in the markets.

The group established its original SBU system, which currently contains six regional tire SBUs and two product SBUs. Following this restructuring, there will be five regional tire SBUs – Japan, Americas, Europe, Asia Pacific (including China), and Middle East and Africa.

The 2013MTP serves as a roadmap and process guide as the group accelerates the pace of its management reforms and in increases its focus on the strategic measures as outlined the MTP. (SA Treads)

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