Bridgestone Names New President of Commercial Truck Group

Bridgestone Names New President of Commercial Truck Group

Bridgestone Americas announced Steve Hoeft will assume the role of president of its commercial truck group, effective immediately. The group includes the company’s truck and bus radial (TBR) business.

Bridgestone said Hoeft has previously served as chief operating officer (COO) for the commercial truck group. In his new role, he will be responsible for setting Bridgestone’s go-to-market strategy for the Bridgestone and Firestone commercial TBR business. Hoeft will oversee a team that works closely with commercial original equipment manufacturers and fleet customers.

“Steve is an excellent leader and has been an integral part of the commercial truck group leadership team for the last several years,” said Riccardo Cichi, president, core tire and chief sales officer, Bridgestone Americas.

Hoeft joined Bridgestone in 2017 from Brinks, Inc., where he served as senior vice president and general manager of operations and product development and was responsible for all operations in the U.S. and Canada. Before that, Bridgestone said Hoeft spent five years working at Advance Auto Parts in management roles of increasing responsibility.

You May Also Like

We Surprise Tire Review’s 2023 Top Shop: Black’s Tire & Auto Service

Watch us tell the Black’s Tire & Auto Service team that they have been named Tire Review’s 2023 Top Shop Winner.

WT-blacks-1400x700

If you support your community, it’s going to come back around to your business. It's a simple mantra, but sticking to it has worked wonders for Black's Tire & Auto Service.

Today, the business stands 55 Black’s Tire & Auto Service tire and vehicle repair centers in operation across North and South Carolina, and Black's continues to grow. There are also 10 distribution warehouses – seven full-service wholesale distribution centers and three satellite wholesale distribution operations – and a tire retread manufacturing center located in Clarkton NC.

How the CEO of VIP Tires Empowers His People

Tim Winkeler makes a point of leading by example.

TR-rockstar2-feature-1400
Tire Review’s Vehicle Care Rockstar: Tim Winkeler, CEO of VIP Tires & Service

Winkeler’s leadership redefines what it means to be a rock star in the tire industry.

TR-rockstar-1-feature-1400
David Logan Joins Auto Care Assoc. as Director of Digital Products

David Logan joins the association with over two decades of experience in the automotive aftermarket.

David-Logan-ACA
TMA Yankton Puts Community at the Heart of Vehicle Care

Learn why TMA Yankton has been named this year’s winner of K&M’s Mr. Tire/Big 3 Tire Top Shop Contest.

TMA-Yankton-3-1400x700

Other Posts

Continental appoints new ‘head of region’ for the United States and Canada

In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2