Bridgestone has opened its first retail tire store in Costa Rica, called Bridgestone de Costa Rica (BSCR).
In a report in The Costa Rica News, Horacio Hidalgo, trade marketing manager and sales channels for the company, said that in the medium term, the chain is expected to grow by franchising at least four locations nationwide and in the near future, at the regional level.
The company will partner with Car Club Firestone, a Latin American project for the retail sale of tires, automotive services and products such as batteries, oil and brakes, according to the report.