Bridgestone Names Arakawa as New President - Tire Review Magazine

Bridgestone Names Arakawa as New President

(Akron/Tire Review) Bridgestone Corp. reportedly has selected Shoshi Arakawa, 61, currently executive president and former head of its European operations, as the tire giant’s new president and CEO. His appointment takes effect after a shareholders' meeting Mar. 30.

Arakawa replaces Shigeo Watanabe, who retried a year earlier than expected. Watanabe remains on the company’s board of directors as adviser.

Arakawa was chosen, said reports, because of his broad international experience, including posts in Europe and Thailand.

You May Also Like

Falken secures victories at the Mint 400 using Wildpeak M/T, R/T tires

Cole and Sky Johnson secured a victory in the 4400 Unlimited Class and Josh Atteberry earned second place in the 4600 Stock Class.

Falken-Mint-400

At this year's Mint 400, Team Falken drivers Cole and Sky Johnson secured a victory in the 4400 Unlimited Class and Josh Atteberry earned second place in the 4600 Stock Class. Cole and Sky Johnson equipped their 4482 IFS SXOR Motorsports Car with the new 40” Falken Wildpeak M/T tires.

“The Wildpeak M/T tire wear was phenomenal over that rocky terrain even with a ton of wheel spin from running 2WD,” Sky Johnson said. “These are super tough tires, I was not nice to them and didn’t have a flat, and if there’s ever a race to get a bunch of flat tires, the Mint 400 is one of them.”

Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
Introduction to the Maverick Tire Changer

Joe Keene of Babcox Media speaks with Hunter Engineering service rep Rick Marzen about Hunter’s premium center-clamp Maverick tire changer.

hunter-upfit-Maverick
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
Continental Tire introduces six new/refreshed tire products during 2024 GOLD dealer meeting

Company leadership also detailed updates to marketing/incentive programs.

Conti-welcome-logo-outside-1400

Other Posts

K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center
Properly diagnosing wheel speed sensors

Wheel speed sensors don’t just read wheel speed – they detect subtle movements to enable all sorts of convenience and safety features.

TR-Continental-speed-sensor
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105