Bridgestone Americas has expanded its online content, including a teaser of two new Super Bowl advertisements, as well as bonus digital offerings from athletes and celebrities who are part of the brand’s new "Time to Perform" ad campaign.
“Bridgestone Americas was one of the first companies to begin offering highly produced and entertaining teasers ahead of our Super Bowl commercials when we began doing so four years ago,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “Now it has become standard practice for Super Bowl advertisers to produce really creative and suspenseful teasers.
“This year’s sneak peek reveals how the Bridgestone brand plans to change the world of sports with its new line of tire technology-infused performance balls (and puck) that were introduced in the first ‘Press Conference’ TV spot of the campaign,” he continued. “Viewers will get the inside scoop on the big-name athletes involved through the revealing behind-the-scenes video. In addition to our teaser, we’re also releasing several digital shorts that offer interviews and outtakes of our sports superstars.”
All videos can be viewed on the Bridgestone Americas Facebook page.
Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment planned for debut on Super Bowl Sunday.
The company also has a YouTube channel – youtube.com/bridgestonesuperbowl – where all of the behind-the-scenes videos can be viewed.
Winners of three separate Bridgestone Americas-sponsored online sweepstakes will attend Super Bowl XLVI at Lucas Oil Stadium in Indianapolis, Ind., on Feb. 5. One sweepstakes was run for the general public through Bridgestone Americas’ Facebook site, and two separate sweepstakes were held internally for Bridgestone Americas’ U.S.-based employees and dealers.
