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Bridgestone Launches Redesigned Consumer Tire Website


Bridgestone consumer siteBridgestone Americas has launched its newly redesigned website for Bridgestone-brand passenger and light truck tires at

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The site features enhanced and easy-to-use tire search capabilities to simplify the tire buying experience, said the tiremaker, adding the site is built with a mobile-first approach and responsive design, allowing consumers to shop for tires seamlessly online and on-the-go regardless of device.

“Digital plays an important role in the path to purchase for today’s consumers. It’s critical that we meet consumers’ needs by creating an online tire shopping experience that’s straightforward and easy-to-use,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “The new makes it easier for consumers to access product information relevant to their vehicle fitment and ultimately creates a more informed tire purchase. We want consumers to feel confident in their tire purchase decision.”


Site features include a contextual search function, which creates a simplified and more customizable search experience similar to leading internet retailers, according to Bridgestone, which added that product information is easier to find and more prominently displayed. All six Bridgestone passenger and light truck tire lines are featured on the site in a way that showcases each tire line’s key benefits, including ride comfort, fuel economy and performance. The newly redesigned website also offers improved navigation, in addition to links and search functions to find consumer product reviews and Bridgestone tire retailers more easily, the tiremaker added.

Additional enhancements to the site include access to consumer education resources like tire maintenance and driving safety tips. Tire warranty information and the Bridgestone Buy and Try 30-Day guarantee appear prominently on the site, as well.

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