Bridgestone Launches Fourth Safety Scholars Video Contest - Tire Review Magazine

Bridgestone Launches Fourth Safety Scholars Video Contest

Bridgestone Americas has launched its fourth annual Bridgestone Safety Scholars teen driver video contest.

Students across the country can enter the Safety Scholars video contest and have the opportunity to win a college scholarship and see their video on TV.

The contest is accepting video entries until July 1. Bridgestone said the “remarkable success of the program” led it to continue the contest for a fourth year.

Entrants create a short video that addresses the topic of automotive safety encouraging their peers to make better decisions behind the wheel – and ultimately make the roads safer for everyone.

In addition to receiving a $5,000 college scholarship and a free set of tires, each Safety Scholars winner has the chance to have his or her video used as a public service announcement on television stations across the country.

In 2009, Safety Scholars videos included in the PSA campaign aired more than 9,500 times, resulting in more than 61 million audience impressions, the tiremaker said.

“The video entries from the past three years show the incredible talent of student video producers across the country, and we appreciate the fact that so many teens recognize the importance of auto safety,” said Angela Patterson, Bridgestone’s digital media coordinator. “Car crashes claim the lives of more 16- to 21-year-olds than any other cause. This program empowers students to make a difference by using their talents, and we’re proud to include Safety Scholars as a key initiative in Bridgestone Americas’ safety education programs.”

Official rules with complete entry, eligibility and prize details are available on

You May Also Like

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.


PRT has released 28 new complete struts in North America, representing nearly 6 million vehicles in new coverage. PRT said the new applications of the component are designed for light vehicles, SUVs and pickup trucks. The new products include models such as the Hyundai Elantra GT, Mercedes CLA 250, Subaru Outback and Toyota Tacoma, as well as new applications such as the 2022 Honda Ridgeline.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

Other Posts
GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Nokian Tyres produces first tire in new Romanian factory

The annual capacity of the Nokian Tyres Romania factory will be 6 million tires once the factory is fully operational.