Bridgestone Launches Fourth Safety Scholars Video Contest - Tire Review Magazine

Bridgestone Launches Fourth Safety Scholars Video Contest

Bridgestone Americas has launched its fourth annual Bridgestone Safety Scholars teen driver video contest.

Students across the country can enter the Safety Scholars video contest and have the opportunity to win a college scholarship and see their video on TV.

The contest is accepting video entries until July 1. Bridgestone said the “remarkable success of the program” led it to continue the contest for a fourth year.

Entrants create a short video that addresses the topic of automotive safety encouraging their peers to make better decisions behind the wheel – and ultimately make the roads safer for everyone.

In addition to receiving a $5,000 college scholarship and a free set of tires, each Safety Scholars winner has the chance to have his or her video used as a public service announcement on television stations across the country.

In 2009, Safety Scholars videos included in the PSA campaign aired more than 9,500 times, resulting in more than 61 million audience impressions, the tiremaker said.

“The video entries from the past three years show the incredible talent of student video producers across the country, and we appreciate the fact that so many teens recognize the importance of auto safety,” said Angela Patterson, Bridgestone’s digital media coordinator. “Car crashes claim the lives of more 16- to 21-year-olds than any other cause. This program empowers students to make a difference by using their talents, and we’re proud to include Safety Scholars as a key initiative in Bridgestone Americas’ safety education programs.”

Official rules with complete entry, eligibility and prize details are available on safetyscholars.com.

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