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Bridgestone Has New Brand Marketing Veep

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AmberHolmBridgestone Americas has promoted Amber Holm to vice president of brand marketing in the U.S. and Canada, and consumer replacement tire for Bridgestone Americas.

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Holm is replacing Erik Seidel, who was promoted to vice president of sales for Bridgestone Americas earlier in 2015.

In her new role, Holm will be responsible for leading the company’s brand-building efforts, developing breakthrough product launches, leveraging digital marketing strategies and transforming consumer insights into business results, Bridgestone said.

Prior to joining Bridgestone Americas, Holm worked for General Mills in a variety of marketing and sales roles for 13 years. She joined Bridgestone’s marketing team in May 2014 as director of advertising, promotions and retail branding.

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