The collaboration will allow Einride to collect new layers of safety and efficiency-related data from Bridgestone’s smart-sensing tires while enabling Bridgestone to integrate its mobility technologies into Einride’s onboard vehicle platforms. Together, the companies say they will work toward a more sustainable future for large commercial truck fleets.
As part of the agreement, Bridgestone will become the official U.S. launch partner of Einride and the exclusive tire supplier for Einride in the U.S. market. In turn, Einride will supply connected electric trucks and digital services under a subscription agreement to join Bridgestone’s U.S. logistics network. The partnership aims to grow Bridgestone’s electrified vehicle fleet over time and reduce the company’s carbon footprint. The initial truck deployment will transport Bridgestone tire inventory between the company’s LaVergne, Tenn. commercial truck tire manufacturing plant and Lebanon, Tenn. distribution facility.
Bridgestone says it is building on its 90 years of tire engineering and expanding its offerings to include sustainable mobility solutions. The company says its global environmental goals include a 50% reduction of its carbon footprint by 2030, and carbon neutrality by 2050, as well as tires made from 100% renewable materials by 2050. Worldwide, Bridgestone has a growing portfolio of technologies and business solutions aimed at advancing safer, more efficient, and sustainable mobility, including Webfleet Solutions, IntelliTire telematics, and REACH streamlined service delivery for fleets.