Bridgestone Challenging Fans to Race Andretti - Tire Review Magazine

Bridgestone Challenging Fans to Race Andretti

Are you faster than Mario Andretti? Bridgestone Americas’ Firestone brand is once again giving fans the opportunity to race Andretti in everyday tasks.

Are you faster than Mario Andretti? Bridgestone Americas’ Firestone brand is once again giving fans the opportunity to race Andretti in everyday tasks.

“The Indy 500 is known as the ‘Greatest Spectacle in Racing’ thanks to fierce competitors like Mario Andretti and great brands like Firestone,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “We’re excited to partner with Mario once again and engage with fans in a fun way that celebrates the work hard, play hard spirit of the Firestone brand.”

In its second year, the five-week series of video posts on social media is part of Firestone’s promotions surrounding the Indianapolis 500. The 101st Running of the Indianapolis 500 kicks off May 28.

The Race Andretti program will feature four challenges, including “The Keychain 500,” “The Can Opener 500,” “The Egg Peel 500,” and “The Chopsticks 500.” The promotion will culminate on June 11.

“Firestone has created another series of fun challenges to help all of us get back into race mode for the Indy 500,” said Andretti. “I love a good competition and I’m looking forward to seeing fans push themselves to perform these tasks like never before.”

To participate in the Race Andretti contest, fans must visit www.RaceAndretti.com to access Andretti’s challenge videos before posting their own videos on Twitter, Instagram, or Facebook using the hashtags #RaceAndretti and #Contest.

One grand prize winner will earn a selection of Firestone merchandise and a social media follow from Andretti.

You May Also Like

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf
RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400

Other Posts

Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

BKT_AGRIMAXFACTOR_Field
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M