This is just a snapshot of the mass data collected in our first Tire Industry Benchmarking Study, and we expect going forward as more and more dealers participate, the level of information and analysis will only improve.
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Establishing clear-cut benchmarks that all dealers can use as guideposts to compare their business practices and results is the primary objective, but it is even more important to peel through all of the layers to reveal the characteristics that separate highly successful, profitable and growing independent dealers from their competition.
Again, only those dealers who participate in the Tire Industry Benchmarking Study will receive a FREE detailed personalized report and analysis on their business. The 2015 Benchmarking Study will kick off in the first quarter of the new year, so look for a formal announcement from Tire Review.