Connect with us
Bosch-Castrol-Joint-Branded-Workshop

News

Bosch, Castrol to Pilot Jointly-Branded Workshop Concept in US and China

The automotive aftermarket division of Robert Bosch GmbH and Castrol have announced a new partnership, which will run jointly-branded workshop pilots in China and the U.S.

Advertisement
Bosch-Castrol-Joint-Branded-Workshop

The automotive aftermarket division of Robert Bosch GmbH and Castrol have announced a new partnership, which will run jointly-branded workshop pilots in China and the U.S.

Click Here to Read More
Advertisement

The pilot phase will start in October 2019 in Suzhou (China) and Orlando/Tampa (U.S.). The partners currently envision that this test will include up to 25 joint workshops in each of these markets.

In addition to Castrol lubricants and Bosch parts and service offerings, each company will contribute its expertise in developing workshop concepts. Castrol’s history of consumer marketing and insights, combined with Bosch’s expertise in workshop management, equipment and services, will create a sustainable and profitable offer for workshop owners, the companies say.

The operation of existing Castrol- and Bosch-branded workshop networks will not be impacted by these pilots.

Bosch Automotive Aftermarket and Castrol began working together in 2013 with a mutual recommenda­tion agreement in Europe.

Advertisement
Click to comment

POPULAR POSTS

People

‘Rusty’ Rovere, Owner of Dale’s Tire, Dies at Age 72

Ted Becker Interim TireHub CEO Ted Becker Interim TireHub CEO

News

TireHub CEO Leaves; VP of Sales & Marketing Named Interim CEO

AdobeStock Driving Photo 1400 AdobeStock Driving Photo 1400

News

Hankook Survey Shows Drivers Are Hitting the Road Less

Whitney Moore Women of Tire Pros Whitney Moore Women of Tire Pros

News

Tire Ladies Take the Spotlight at Women of Tire Pros Event

Connect
Tire Review Magazine