BKT has entered into a partnership with the Indian cricket league, Sankar Cement Tamil Nadu Twenty20 Premier League (TNPL), and created a giant inflatable tire positioned on the cricket ground.
Every time a batsman hits the tire with the ball, BKT will plant 500 trees in the Tamil Nadu region. In the playoffs, every time the giant tire will be hit, 10,000 trees will be planted, and they will plant 20,000 during the final. The project is performed in cooperation with the Isha Foundation, a non-profit that works with Sadhguru, an Indian mystic and yogi.
For three years in a row, BKT has received the National Energy Conservation and Sustainability Award conferred by the Indian president. The award honors companies that distinguish themselves by managing natural resources.
“We are very conscious about our footprint and about the importance of reducing it as much as we can,” said Rajiv Poddar, joint managing director of BKT. “Fifty percent of the electricity requirements of our two production plants in Northern India have been met by wind energy since 2004.”
