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Big Three Muscle Up For SEMA First

(Akron/Tire Review) Ford, GM and DaimlerChrysler plan to join forces at the upcoming 2006 SEMA Show, celebrating both their muscle car heritage and SEMA’s 40th anniversary.

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The three will share Vehicle Manufacturers of the Show honors and will unveil future vehicle and performance plans at the event.

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“The Mustang, Camaro and Challenger helped bring many of our industry’s earliest businesses into being,” said SEMA President and CEO Christopher Kersting. “The current production and concept versions of those fabled cars are now kindling similar passion in a new generation of auto enthusiasts and are once again providing opportunities for our member companies.”

The 2006 SEMA Show will feature exhibits from 14 OEMs. SEMA said that the SEMA Show has seen a five-fold increase in attendance by car dealers in the last five years, “attesting to their recognition that specialty equipment means additional sales in the showroom.”

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The 2006 SEMA Show takes place Oct. 31 to Nov. 3, at the Las Vegas Convention Center. For more information, visit semashow.com.

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