Customers who donate to Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for childhood cancers, will receive a Big O discount card for future services. The company will also give customers a lemon air freshener and the donation will be honored with a paper lemon in the store.
“Big O Tires has been a proud supporter of Alex’s Lemonade Stand for nearly a decade, and we are happy to support such a truly deserving organization,” said Kim McBee, vice president of marketing, Big O Tires. “Alex’s Lemonade Stand Foundation is an organization very close to our heart, and we look forward to this annual promotion.”
During the past eight years, Big O franchises, customers and corporate employees have donated nearly $500,000 to Alex’ Lemonade Stand Foundation. Each year, Big O Tires corporate matches donations raised by participating Big O Tires franchise locations during the promotion, it said.