The Big O Tire Conference and 60th-anniversary celebration was held in Dallas, Texas this year, with one main theme: this is only the beginning for the Big O Tires brand. Among the hundreds present were not only tire dealers within the Big O network but also representatives from TBC Corporation – of which Big O Tires is a subsidiary.
The fun started Monday night at The Sporting Club for the welcome reception and dinner. Not only was this a good chance for dealers to mingle and eat great food, but the entertainment featured a fire thrower, DJ, and an aerial acrobat.
Among the many accomplishments highlighted during the conference, it was also announced that effective July 1, current Vice President and GM of Big O Tires Jim Bull will be retiring. Taking his place is current Chief Compliance Officer of TBC Brian Maciak.
Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.
Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.