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BFNAT Gives Consumers 30 Days to Try, Decide

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) launched a new consumer tire sales effort that gives buyers 30 days to decide if they want to keep their recently purchased Bridgestone, Firestone or Dayton brand tires.

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“Buy & Try 30-Day Guarantee” starts Feb. 1, and the program “puts consumers in the driver’s seat,” said Phil Pacsi, BFNAT’s executive director of consumer tire brand marketing. “If after 30 days or less the consumer is not satisfied with the performance of our tires, we will refund their money.”  
 
Pacsi said the program “is evidence that BFNAT is not just trying to hook consumers with a typical promotion. We are committed to the integrity of our brands and their performance in the real world.  And, we back that commitment with our guarantee.”
 
However, the program does not include direct OE replacements “or a select number of performance or run-flat specialty tires.” 

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