BFNAT Gives Consumers 30 Days to Try, Decide - Tire Review Magazine

BFNAT Gives Consumers 30 Days to Try, Decide

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) launched a new consumer tire sales effort that gives buyers 30 days to decide if they want to keep their recently purchased Bridgestone, Firestone or Dayton brand tires.

“Buy & Try 30-Day Guarantee” starts Feb. 1, and the program “puts consumers in the driver’s seat,” said Phil Pacsi, BFNAT’s executive director of consumer tire brand marketing. “If after 30 days or less the consumer is not satisfied with the performance of our tires, we will refund their money.”  
Pacsi said the program “is evidence that BFNAT is not just trying to hook consumers with a typical promotion. We are committed to the integrity of our brands and their performance in the real world.  And, we back that commitment with our guarantee.”
However, the program does not include direct OE replacements “or a select number of performance or run-flat specialty tires.” 

You May Also Like

Why you should recommend a ‘tune-up’ to your customers

Because of automated systems, many people overlook the basic maintenance that’s still required to keep vehicles running smoothly.

Your customers probably rarely ask for a tune-up. What used to be a common request from customers has turned into a relic of a bygone era.

Tasks like adjusting carburetors, fuel systems, and ignition systems are now largely automated by computer systems, and they do a pretty darn good job at it. Because of these automated systems, many people overlook the basic maintenance that’s still required to keep vehicles running smoothly. Maybe tune-ups aren’t dead after all…

How to select compatible TPMS sensors and tools

Programmable sensors are a fantastic option for simplifying TPMS service and programming tools don’t have to be complicated.

Hydraulic suspension bushing replacement tips

Hydraulic suspension bushings were developed in response to customer demands for smoother, quieter and better-handling vehicles.

TechForce Foundation launches Techs Talk survey

The survey is designed to uncover insights into the perspectives of aspiring technician students and new working technicians.

Hunter Engineering releases new alignment coverage for hundreds of vehicles

The release covers new records as well as updates to existing records, covering OEM changes to existing vehicles.


Other Posts

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

Consumer understanding is key to success in the all-weather tire segment

Tire dealers need to properly understand consumer needs based on driving habits and performance preferences.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.