Belle Tire Opens 100th Store

Belle Tire Opens 100th Store

Belle Tire's newest location in Kokomo, Indiana is its 100th and more growth is on the horizon.

Belle Tire Tireman
Belle Tire Tireman

Belle Tire opened a new store in Kokomo, Indiana this past weekend, marking it as the 100th store under the Belle Tire franchise.

The new Kokomo store — located at 2333 E. Markland Ave. — has 22 employees, with 20 of them hired locally, according to the Kokomo Tribune. 

Belle Tire President Don Barnes III told Tire Review that the company plans to open 11 stores in 2018, with three in Michigan and eight in Indiana. He said the company’s focus is on the greater Indianapolis area. Over the next 18 months, Belle Tire plans to reach a total of 20 stores in the Indy area with each store having 20 new employees.

“It’s (the area) contiguous to where we have an existing footprint,” Barnes told Tire Review the new Belle Tire locations planned in a recent interview. “We have [three] stores in South Bend as well as [four] in Michigan City, and we built three stores in Ft. Wayne, so the next contiguous market is the greater Indianapolis market.”

Over the next five years, the company expects to build up to 25 stores, Barnes said. He mentioned possible locations to expand include Chicago and Louisville.

For its grand opening, Belle Tire’s Kokomo location is offering a promotion of up to $100 off any set of four tires and an additional $50 off when a customer spends $250 on auto services.

Belle Tire, a Michigan-based family-owned tire retailer founded in 1922, offers tires and a variety of automotive repair services ranging from brakes, alignments, batteries, shocks and struts, auto glass repair and replacement, exhaust system repairs and oil changes.

You May Also Like

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.


CEAT Ltd.’s Halol plant has been awarded the Lighthouse Certification by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies (Industry 4.0) to transform factories, value chains and business models for sustainability, empowering the workforce and increasing in productivity, the company says.

Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

What Do Your Signs Say About Your Shop?

Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. Related Articles – Creating a Positive Work Environment – Using Data to Enrich the Customer Experience – Microlearning Makes the Tire Industry Smarter, More Profitable The Five Man Electrical Band sang in 1971: “Sign, sign, everywhere


Other Posts

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.