Belle Tire Looks to Michigan Expansion - Tire Review Magazine

Belle Tire Looks to Michigan Expansion

Michigan-based Belle Tire is helping drivers keep their vehicles longer and helping the state’s job market with plans to open 20 new retail tire locations over the next five years.

Belle Tire is targeting most of its expansion for the southwestern and northwestern parts of the state, including Grand Rapids and Gaines Township, where new stores will open by the end of the year.

The additional 20 stores will mean an additional 200 employees, the company said.

Marketing director Don Barnes III, whose great-grandfather founded Belle Tire, told local media that the company is looking for people with automotive retail experience, but has also had success recruiting from the hospitality industry. "It’s an area that’s outside of our normal stomping grounds, but customer service is very important to us and people who have worked in hospitality understand customer service," Barnes said.

The company is also looking for automotive service technicians, especially ASE-certified techs.

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