Belle Tire Distributors, Inc. has named Vivek Saran as chief marketing officer.

Saran, with more than 20 years of industry experience, will oversee all marketing initiatives for the tire dealer and work together with the leadership to continue and grow the brand.

“Vivek is an intelligent and humble leader with exceptional business expertise and marketing leadership.  He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers,” said Don Barnes III, company president.  “He is well recognized for his extensive experience in business strategy, innovation and integrated marketing that will be invaluable as we continue to drive Belle Tire’s expansion and growth.”

A graduate of the University of Pennsylvania, Saran joins Belle Tire after nearly 12 years as the senior vice president/director of business strategy and innovation at MARC USA in Pittsburgh.