Bekaert Reopens Georgia Plant - Tire Review Magazine

Bekaert Reopens Georgia Plant

Bekaert has officially reopened its bead wire production plant in Rome, Georgia.

The plant was temporarily shut down after a fire in November 2014 caused structural damage. Reconstruction was finalized June 2015 and the plant is now equipped with state-of-the-art, high-performance bead wire production lines, the company said.

Over the past months, Bekaert has done extensive test runs and approval procedures as well as worked with customers to meet supply needs.

“Bekaert Rome is poised to return as the preferred bead wire supplier to U.S. tire makers,” said Matthew Taylor, CEO of Bekaert. “The team clearly shows their commitment and determination in proving their capability and ambitions to serve U.S.-based tire makers with optimal quality and service. Their ‘can-do attitude’ has been present in all phases of the reconstruction: from cleanup to repair and rebuilding, to the installation of the brand new equipment and the approval procedures during test runs.”

You May Also Like

Bridgestone Introduces Military Fellowship Program

Bridgestone’s partnership with Army programs will offer automotive training for service members transitioning to civilian life.


Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, recently partnered with Army Career Skills and Department of Defense (DOD) SkillBridge programs to launch a Military Fellowship Program that will provide service members with hands-on automotive technician training and career opportunities as they transition into civilian life. Bridgestone said it will pilot the program at two Firestone Complete Auto Care stores near Fort Campbell, Ky., and provide up to 180 days of training to participating service members while they continue to enjoy military pay and benefits.

European Replacement Tire Sales Plummet Across All Segments in Q3

ETRMA reported declines ranging from -6% in consumer to -21% in agricultural tires, warning of economic threats hammering demand.

Michelin to Close Three German Plants by 2025

Michelin said budget truck tire competition forced restructuring that includes its Karlsruhe, Trier and Homburg facilities.

ADD Group Presents Air Shocks for EV Applications at AM Shanghai 2023

The main products highlighted were the company’s new complete strut assemblies and air shocks for EV applications.

Sentury Tire Voluntarily Recalls Batch of Passenger Tires

The recall includes certain Arroyo, Landgolden, Landsail, Lexani, Lionhart, Mavis, Mohave, National, Radar and Vercelli lines.


Other Posts

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

John Quirk says customers do not simply support VIP due to getting great service; it’s because his people build relationships.

Tirebuyer Rebrands as Treadsy, Shifts Business Focus

The company said its first ‘powered by Treadsy’ partnership is with Rent-A-Center.

Treads Partners with Anyline for Enhanced Car Management

Anyline and Treads partnered to include data and analytics via the Treads app, starting with Anyline’s Tread Depth Scanner.

Bridgestone Honored as Top Company for Women in Transportation

Bridgestone received an award from Women in Trucking for promoting benefits and advancement for female employees.