Wayne Croswell, Author at Tire Review Magazine
What Lies Ahead: Incoming TIA President Outlines Plans for Coming Year

In the midst of this unprecedented economic turmoil, and with the entire automotive and commercial tire sectors still struggling, there are probably very few people who would look forward to taking the helm of a major tire association. However, as I assume the presidency of the Tire Industry Association (TIA), I see far more positives

Anti-Virus Protection for Your Business

Did you ever stop and ask yourself if your company has enough anti-virus protection? In today’s world, Internet whackos are creating more and more viruses to attack your PCs, your servers and your network.They have all kinds of motives, but no matter what their purpose, getting a virus in your computer or network can be

Beware of Software Piracy

Have you ever heard of theorganization called the Business Software Alliance (BSA)? If you haven’t thatmight be a good thing. If you have heard of them, you might not be so lucky. The Business Software Alliance(www.bsa.org) is the foremost organization dedicated to promoting a safe andlegal digital world. BSA is the voice of the world’s

Demystifying the Art of Customer Referrals

Referrals. What are they good for? I’ll tell you – absolutely everything!When you boil it all down, most companies are all in the same business: the business of customer service. Yes, we may all sell different products and services, but in the end, we are all in the business of providing customer service. Even hospitals

View and Manage Inventory with a Mouse Click

“We don’t have any in stock.” Those six words make tire dealers – and their customers – cringe. You’ve heard them; you’ve said them. You can’t stand them. As a tire dealer, you know the scenario: After delivering the bad news, you spend 10 minutes on the phone tracking down the tires you need from

Industry Association Membership: What’s in it For Me?

Have you ever noticed how many trade associations there are? What do they do? They want you to pay annual dues, but where does that money go? What do you get from these groups, and why should you join? Industry associations are everywhere. They exist at state, regional, national and global levels. Some have a

Doctor…How’s Your Car-Side Manner?

Bedside Manner (bed’side’ mann’er) n. a term describing how a doctor handles a patient. A good bedside manner is typically one that reassures and comforts the patient. Attitude, body language, openness and ability to help a patient all affect bedside manner. Poor bedside manner leaves the patient feeling unsatisfied, worried, alone or frightened. Practicing good

Wireless Internet: Not Just for Coffee Shops Anymore

Imagine being able to put a sign in your showroom window proclaiming: “FREE Internet Access While You Wait!” Wireless showrooms are everywhere; business owners are quickly realizing that public access to the Internet through wireless “hotspots” is an excellent way to attract new customers. What methods have you tried recently to gain new customers and