Taran Sodhi, Author at Tire Review Magazine
Big Data and Your Tire Dealership

How to effectively use big data and four challenges to managing it.

A Guide to Branding for Auto Repair Businesses

Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.

A Marketing Conundrum: Should You Advertise on Yelp?

To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.

Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age

Regardless of your budget, there are a several important marketing channels you need to invest in regularly. Take these recommendations to get the brand recognition you deserve.

Yelp For Tire Shops: Monetizing What Makes Many a Manager Mad

Believe it or not, Yelp’s claim that their ads work and can bring auto shops more customers actually holds true. So, if you love to make money more than you love to hate Yelp, keep reading.

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Search Engine Marketing: Making Sense of Paid Search

Most customer purchases begin with search. Learn the important metics behind search engine marketing and how to measure your company’s success with it.

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How to Use Facebook Custom Audiences for Social Target Marketing

There is no doubt that digital advertising it is here to stay. And while there are a plethora of options available to businesses, Google and Facebook have undeniably become two ubiquitous players in the digital landscape.

Marketing Your Tire Dealership

Today’s consumers are harder than ever to reach, and the options to help you connect with them are increasingly diverse and confusing.