Left Brain vs. Right: Synchrony Study Probes Brand Loyalty
Customer loyalty is essential for building a successful business. Every business owner wants loyal customers, but how do you encourage loyalty? Synchrony, a leading provider of retail credit programs for businesses nationwide, examined the topic in its 2019 Loyalty Study. They conducted an online survey of 1,500 consumers with questions designed to probe the psychology,
Auto Aftermarket Consumers Seek Greater Ease and Simplicity
When it comes to automotive aftermarket purchases, it seems consumers want to speed up and put the process on cruise control. Shoppers are spending less time making purchasing decisions and they want a simpler shopping experience. These were some of the findings from the most recent Synchrony Major Purchase Study of consumer behavior. This is
