Samuel Grom, Author at Tire Review Magazine - Page 4 of 9
Michelin Launches MEMS Lite Solution

Michelin has launched its Michelin MEMS Lite solution, its newest offer in connected tires for surface mining and quarry vehicles. Michelin MEMS Lite is an entry-level tire MEMS solution that combines Michelin’s sensors to deliver periodic tire pressure and temperature readings. These tire sensors are mounted inside the tires, where data is captured periodically as

Michelin MEMS 4
Fountain Tire Unleashes New Advertising Platform

Fountain Tire has launched a new long-term advertising platform and plans to emphasize the importance of customer relationships. Building on a 2018 rebrand that added “we’re on this road together,” a signature sidecar will appear in TV, print and digital ads to remind customers of Fountain Tire’s promise that they’ll never have to face tire

Fountain-Tire-Fall-2022-Campaign
Apollo Tyres’ India Plant Receives Deming Prize

Apollo Tyres says its Chennai plant received the Deming Prize, one of the highest awards on Total Quality Management (TQM). C Thomas Mathew, unit head at the Chennai plant, received the award from the Deming Prize Committee in Tokyo, Japan. Apollo says its Chennai Plant received the award for achieving outstanding performance by practicing TQM,

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CEAT Specialty Tires Increases AG Radial Production

CEAT Specialty Tires increased its agricultural radial tires production capacity by 50% this year to meet the growing demand for its agricultural tires in North America and around the globe. Further, the company plans to increase its production capacity for ag radials to 160 tons per day in two years. “We’ve invested in world-class manufacturing

CEAT ag radials
Goodyear, U.S. Marines Partner on 12th Annual Toys For Tots Event

Goodyear and the U.S. Marine Corps Reserve partner for the 12th consecutive year in support of the Marines Toys for Tots Foundation at the company’s airship bases in California, Florida and Ohio. Each event will allow the public to donate to the foundation while enjoying an up-close and personal view of the Goodyear Blimp. This

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Continental Named CES Award Honoree For Scenic View HUD

Continental’s Scenic View Head-Up Display (HUD) received a CES 2023 Innovation Award under the vehicle Tech & Advanced Mobility product category. The company says its Scenic View HUD hides a vehicle’s display inside the dashboard and reflects information onto the lower black-band area of the windshield. This creates a reduced look-down angle and higher focal

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Hunter Engineering’s FastBlast System Available for TCX51H

Hunter Engineering’s FastBlast inflation system is now an option for its TCX51H tire changer. This new configuration will be known as 51H Plus. The FastBlast system is designed to inflate challenging truck and SUV tires. The technician sets the position, selects the inflation mode and presses the inflation pedal for an immediate blast from the

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Virginia Tire Hires 31 Women and Launches Scholarship

Virginia Tire & Auto, a 2011 Tire Review Top Shop, has hired 31 women over the past year and has plans to hire more, according to co-CEO Julie Holmes. Virginia Tire & Auto has launched a “Women in Automotive” scholarship that will assist in the advancement of women in the automotive industry. The company says

Virginia Tire & Auto Richmond Virginia
John Bean Updates Website to Improve User Experience

John Bean has redesigned its website to make it easier to locate more in-depth information. The company says it intends to make it easier for customers to decide which John Bean wheel service products are best for their shop locations. “We concentrated specifically on making the website easier for visitors to understand and find useful

John Bean new website
Yokohama launches new B2B Ecommerce Portal

Yokohama Off-Highway Tires America (YOHTA) has launched its new B2B E-Commerce Portal to put more inventory management power in the hands of tire distributors and dealers. Yokohama Off-Highway Tires America says its B2B E-Commerce Portal includes a range of features, including: The company says the new online order management system includes features tailored to management,

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Mitchell 1 Makes Enhancements to Manager SE

Mitchell 1 released new software for its Manager SE auto shop management system that includes new features designed to help automotive repair shops speed up the repair process and maximize their bottom line. Manager SE users can sign up for free access to the catalogs to search multiple suppliers’ inventories to find available parts at

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RNR Tire Express to Open New Houston Location

RNR Tire Express has signed a franchise agreement to bring a new location to Houston, Texas. Taos Ford and Benito Olson will be the new store’s owners and operators. It anticipates opening its doors to the public in early 2023. Aside from their shared background as business owners, both Ford and Olson have held a

RNR Tire Express