Roger McManus, Author at Tire Review Magazine
Want to Win the Google Game? Be ‘Human’

By constantly updating the algorithms, Google makes it easier to penalize scammers. This is great for consumers, but it presents challenges for authentic businesses to stay current on SEO best practices.

10-Step Checklist: Optimize Your Dealership’s Google My Business Listing

There are several easy things you can do to improve the Google My Business listing for your dealership at no cost whatsoever beyond the time it takes you to do it.

Trends in Online Customer Reviews: Dramatic Shifts in Online Visibility Impact Tire Dealers

Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some tire dealers behind because they were not paying attention. Luckily, it is easy to catch up.

Five Online Marketing Mistakes Tire Dealers Often Make

There are a few assumptions that you may be making about Google’s local search that are completely wrong. And, here are a few tips to keep your business on the right track.

When Employees Review the Boss

It can be challenging enough when customers get to review the service they receive from your store, but when the employees get in on the act, it can be a bit too much. Perhaps, however, it can be your ticket to lower turnover, happier customers and more business.

Attend Global Tire Expo as a True Entrepreneur: How to Make SEMA a Great Investment

With advance planning, a strategic execution and proper follow-up, you can make SEMA’s Global Tire Expo a most profitable experience—and have fun, too.

The ABC’s of Google Analytics: Acquisition-Behavior-Conversion 

Roger McManus, author of “Entrepreneurial Insanity in the Tire Industry,” decodes Google Analytics metrics for measuring traffic to your website.

google analytics terms
Google Analytics: Easy Ways for Tire Dealers to Get on Board

Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.

Google analytics
Online Reviews: The Key to Your Tire Shop’s Marketing Strategy

Let your customers write your advertising! Learn how to leverage positive customer experiences to become your greatest digital marketing tool.

Online Customer Reviews
How to Set Up a City Page in 10 Steps

Follow this step-by-step guide to ensure you have all the information you need when setting up your city page.

Set up a City Page tire shop retailers
City Pages: A Growth Strategy Very Few Tire Dealers Know About

Sure, city pages require some up-front effort, but creating one is dramatically effective, essentially free and will help your business in the digital landscape.

Tire shop city pages how to
Community Involvement: Charity or Investment?

The title of this article is not meant to suggest that charity, in and of itself, does not have merit. Or, that you always have to get something back to be willing to give anything.