Rich Ashley, Author at Tire Review Magazine - Page 2 of 3
Breaking Down Winter Tires

There are three principal categories of winter tires: performance winter, studless ice and snow, and studdable winter tires. All meet severe snow service standards and are branded with the mountain snowflake pictograph. Performance winter tires are for drivers looking for (relatively) high levels of dry road handling from their winter tires and are willing to

Emerging OE Tire Trends

Corporate Average Fuel Economy – better known as ‘CAFE’ – regulations were first enacted in the U.S. in 1975, in the wake of the panic-inducing Arab Oil Embargo (Google that for details). CAFE standards are still with us today, and are intended to improve the average fuel economy of cars and light trucks, and the

RFID: Today, Tomorrow, Yesterday

In the early days of World War II, both sides were using radar to warn of approaching planes. At first, there was no way for either side to tell enemy planes from “friendlies.” This deficiency led to some major mistakes; like when an Army radar in Hawaii spotted the Japanese planes on their way to

Are There Benefits to Nitrogen?

Nitrogen became common when gas prices soared from around $1.50 a gallon of gas about 10 years ago. It wasn’t something new. Nitrogen had been used in certain applications for years, primarily because it doesn’t support moisture or combustion. Racing tires, commercial and military aircraft tires and heavy-duty equipment tires such as those for earthmovers

Treading Close to Limits

At what tread depth should tires be taken out of service? For a long time, the standard answer has been 2/32-inches, but some in this industry are pushing for 4/32-inches. For good reason. In Europe, the conversation has gotten pretty heated among tire manufacturers. Here, it is a barely audible conversation. So it comes down

So Where Do New Tires Go?

We dig deep try to give a final answer to a confounding and confusing tire question

How ‘New’ Tires Are Designed

Once marketing parameters are laid out, tire designers take a mixed approach to final product.

Read a Good Review Lately?

Magazine tire tests can be frustrating, but can also help dealers best help customers

The Fight Against Tire Noise

Noisy tires suck, but why does this happen? Is it really all the tire’s fault?

Tire Types and Load Capacity

Swapping P-metric for LT-metric requires key load considerations and calculations

Why Do My Tires Feel Different?

Examining the differences between OE tires and their “exact duplicate” replacements.

What Will Tire Rolling Resistance Testing Prove?

NHTSA’s fuel efficiency label scheme may not matter in not-so-perfect world.