Patti Hoying, Author at Tire Review Magazine

Patti Hoying

Patti Renner returns to Babcox Media as editor of Tire Review. Since leaving Babcox in 1997 (former editor of Underhood Service), she owned and operated a chain of specialty retail shops, worked with small businesses on their online marketing approach, and served as VP Marketing North America for a global marketing technology company. A graduate of The Ohio State University with a degree in Journalism – Public Relations and native of Akron, Ohio, Patti is the third generation of her family to work in the tire industry – both parents, her brother and three grandparents were longtime Goodyear, General and BFGoodrich employees, so the tire industry is in her blood.

Goodyear Distribution Changes Limited to ATD

Goodyear provides a statement to Tire Review on any additional changes planned for their national distribution.

News April 25, 2018

ATD Response Brings More Questions than Answers | Patti Renner

Since the news broke last week regarding the joint venture distribution partnership between Bridgestone and Goodyear creating TireHub, Tire Review editor Patti Renner has more questions than answers.

News April 24, 2018

Connecting on Goodyear’s Connected Business Plans with TireHub

In 2017, Goodyear said their “intent is to eliminate excessive and disruptive distribution which undermines the value of what you do for consumers and your alignment with Goodyear.” In 2018, the execution of that strategy with TireHub is making waves in the marketplace.

News April 20, 2018

The Evolution of the Tire Industry: The Struggle for Independent Tire Dealers

It’s a story you may have heard before: the consolidation of retail outlets, advancing technology and additional market shifts result in increasing pressure for those remaining independent dealers. But why is this shift happening? And what are options to support your success moving forward?

Business Operations April 19, 2018

ATD and the Impact of TireHub Deal

Update: This story has been updated with more information regarding Goodyear and its aligned distributors.

News April 18, 2018

Bridgestone on TireHub: Expect Broader Distribution, Faster Access to More SKUs

Tire Review sat down with TJ Higgins, president of Bridgestone’s North America Integrated Consumer Tire Group, to find out more about the joint venture, its impact on the replacement tire landscape and what tire dealers can expect.

News April 18, 2018

Goodyear on TireHub: ‘This is just a next step’

Goodyear representatives say its distribution partnership with Bridgestone is a “natural evolution.”

News April 17, 2018

Tire Dealer Incentives: How Spiffs Impact Your Business

The person at the counter will change a consumer’s opinion close to 60% of the time on what type of tire they should buy. How do dealer incentives from tire manufacturers play a role?

Business Operations April 17, 2018