Patti Hoying, Author at Tire Review Magazine

Patti Hoying

Patti Renner returns to Babcox Media as editor of Tire Review. Since leaving Babcox in 1997 (former editor of Underhood Service), she owned and operated a chain of specialty retail shops, worked with small businesses on their online marketing approach, and served as VP Marketing North America for a global marketing technology company. A graduate of The Ohio State University with a degree in Journalism – Public Relations and native of Akron, Ohio, Patti is the third generation of her family to work in the tire industry – both parents, her brother and three grandparents were longtime Goodyear, General and BFGoodrich employees, so the tire industry is in her blood.

Pirelli Opens Pilot Retail Location

As consumer expectations climb and the prestige automobile market segment grows, Pirelli has translated its luxury-brand approach into a new retail pilot store, P Zero World, opening today in Los Angeles. The shop combines retail, service and corporate offices into a single location for faster development and business practice testing to better customer engagement. Located

Featured July 15, 2016

Industry Pulse Check with ATD CFO Jason Yaudes

On Friday, American Tire Distributors CFO Jason Yaudes was a special guest on an exclusive teleconference hosted by KeyBanc, sharing his insights on recent trends within the tire industry. The 40-minute conversation provided overview and insights regarding recent developments that may impact tire dealers in North America. Softness in the replacement tire market – According

News June 28, 2016

Bridgestone Offers Customer-Centric Focus with Vision 2020 Concept

On Wednesday, Bridgestone Americas’ Bridgestone Retail Operations (BSRO) opened the doors of its St. Charles, Ill., Firestone Complete Auto Care location to reveal its latest retail concept, Vision 2020. The shop is an existing 10-bay location that has been redesigned to reflect and test the Vision 2020 approach. According to Stu Crum, chairman and president of

Featured June 24, 2016