Mary Aichlmayr, Author at Tire Review Magazine - Page 7 of 7
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Get More Back: Heard of Section 179? Put Your Taxes on Hold and Take Note

Have you heard of Section 179? If not, there’s an opportunity you may be missing. The 2003 tax year is the first of only three years during which you can expense a much higher amount of your costs of doing business. Thanks to President Bush’s economic stimulus and tax-reduction package signed into law in May

It’s Good to be Green: Lawn and Garden Tires

Lawn and garden tires offer a good diversification strategy for tire dealers ®“ who learn about the market first What could be better than the smell of freshly cut grass in the springtime? How about the sound of your cash register racking up another sale? Many say lawn and garden specialty tires offer tire dealers

Crack the Code: How Do You Become Customer-Centric? The Answer is Simpler Than You Think

How Do You Become Customer-Centric? The Answer is Simpler Than You Think If you’ve ever attended a business seminar, trade conference or a similar event, it’s likely you’ve heard about CRM. Maybe you’ve listened to consultants glorify the benefits of CRM "modules" or "solutions" that, when plugged in, will increase your profitability. Behind the biz

OTR Market Climbs

As the OTR market starts to rebound, dealers need to focus on the value they bring to these demanding customers. "A lot of our dealers think we’re in the tire business. We’re not," says Manny Cicero, vice president, North American OTR sales for Bridgestone/Firestone North American Tire (BFNAT). That’s an interesting sentiment for someone who

Style-Driven Service

Tire changer and wheel balancer manufacturers are adapting to the latest trends to help your service business keep up. In the tire and wheel business, style often comes before serviceability. As you know, large, low-profile tire and custom wheel sizes continue to proliferate. That’s bad news for the independent tire dealer who hasn’t invested in