Mary Aichlmayr, Author at Tire Review Magazine - Page 5 of 7
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Getting Serious: Market Shift Towards Performance Drives Toyo’s New UHP Flagship Tire

Market Shift Towards Performance Drives Toyo’s New UHP Flagship Tire

Eagle Eye on Growth: Jack Williams Tire Zeros in on Relationships, Profitability at Annual Meeting

Jack Williams Tire Zeros in on Relationships, Profitability at Annual Meeting

Plus Sizing Profits: Managing Your Business and Maximizing Profits is a Numbers Game

Years ago, one of my journalism mentors gave me some advice. “You can’t manage what you don’t measure,” he told me. “That’s a catchy sentence that might work in an article someday,” I thought to myself. I didn’t realize at the time how valuable his advice would become. The concept would ultimately prove useful in

Direct Discourse: Have a Plane Spell Out Your Company Name in Smoke

Have a plane spell out your company name in smoke. Hire someone to stand on the street corner in a monkey suit holding a sign. If you’re the conservative type, add store signage or buy an ad on TV, in the local newspaper or on radio. When it comes to advertising, independent tire dealers have

Action and Reaction: Can Private Brands Survive a Shakeout?

When evaluating the private brand tires you carry, ask yourself one critical question: Can they survive a shakeout? “We are a pull through,” says Pat McLaughlin, president of SURE Tire, a cooperative buying group for private brand tires, about his business. “We can’t push anything into the market. We have to trail.” Reactionary. That’s the

Chaos Theory?: Managing Inventory in Today’s Tire Industry

Inventory management today is more important – and more complicated and challenging – than it has ever been in the history of the tire industry, according to Daniel Brown, senior vice president of procurement at American Tire Distributors. “Today’s consumer expects a multi-brand offering at the point of sale,” Brown wrote in a recent article

The Battle Plan: Goodyear Set to Finish in the Black But Won’t Declare Victory Just Yet

Goodyear Set to Finish in the Black But Won’t Declare Victory Just Yet

Expanding Your Turf: There is Growth in the Commercial Lawn/Garden Tire Biz

If you’re an independent tire dealer or wholesaler serving the general public – directly or indirectly – you pay attention to consumer tires. Makes sense. After all, the real volume is in passenger and light truck tire sales. But volume is only one side of the profit equation. It’s no secret that margins in passenger

Flat-Out Profitable: A Little Digging Exposes New Opportunities in a 30-Plus-Year-Old Niche Market

Consider the power of this suggestion: No more flat tires. Ever. Nudging this concept into the realm of possibility is a group of products known by some as tire fill and by others as foam fill. Due to the variety of materials being used today, the most accurate term may be “flatproofing solutions.” Simply stated,

Call of the Wild: BFGoodrich Off-Road Tires Take on 400-Mile Stretch of the Open Baja

BFGoodrich Off-Road Tires Take on 400-Mile Stretch of the Open Baja

All the Right Moves: Secrets to Success in Growing Commercial LT Tire Market

Commercial light truck tire buyers are everywhere – if you know where to look. They are plumbing, HVAC or electrical contractors, construction companies and pick-up-and-delivery companies. They are regional/local delivery companies, public utilities, municipalities and many small, service-oriented outfits. Some don’t work for a company – they’re self-employed. Their specific lines of work may differ,

Bargain Clutter Busters

Boston was invaded in July 2003. Not by aliens or a foreign army, but by strange creatures known as “treadheads.” During that month, six young men cruised the streets of Boston sporting an unusual hair style – a tread pattern on their heads. They also wore red T-shirts bearing the question, “What’s up with my