Mary Aichlmayr, Author at Tire Review Magazine - Page 4 of 7
Taking Dead Aim: Preparation is Secret to Birdies in Growing Golf-Course Tire Segment

Most professional golfers will tell you that practice is the key to improving one’s golf swing. “The more often you play, the better you get,” they say. That may be true, but preparation is even more important. If you don’t have the right tools – the right woods and irons and golf balls – you

Expanded Capabilities, Smaller World

When we think about technology, we generally think about getting larger and expanding our capabilities and boundaries. Ironically, though, technology seems to have the opposite effect: It makes the world smaller. More than ever, companies – even entire industries – are tightly interwoven and dependent on one other. And it’s because of technology. To succeed

Strange But True Tire Tales

Too often, we’re consumed by the Ordinary. We get into our daily routines and never waver. No matter how much you love what you do every day, it’s still refreshing to take a break once in a while from the Everyday. To help you do that, we’ve tracked down some of the most unusual tire

Full Speed Ahead: Goodyear Accelerates Into Fall Selling Season with New SUV Tire

Goodyear Accelerates Into Fall Selling Season with New SUV Tire

Develop Your Craft: Sell More Tires and Service By Tapping Your Inner Artist

The business of selling tires involves both hard and soft science, spontaneous and carefully planned art. Much more than ‘black and round,’ a tire incorporates physics, chemistry, engineering, mathematics and a host of other disciplines. So, a tire dealer has to be part scientist. And, knowing the science of tires is a useful weapon in

Upward and Onward: Falken Takes Dealers to the Top of Pikes Peak to Show New UHP Tire

Falken Takes Dealers to the Top of Pikes Peak to Show New UHP Tire

High Society: Yokohama Brings Advan to the U.S., Targets “Super Premium” Market

Yokohama Brings Advan to the U.S., Targets “Super Premium” Market

Yield to Better Profits: Win Ag Business By Offering Tires and Services with the Best Yields

When Tire Review last looked at the agricultural tire market in August 2004, a weak dollar and poor growing conditions in other parts of the world were stimulating U.S. crop exports. Production demands on the ag sector were relentless. A year later, the news is still good. Farmers are enjoying a fruitful harvest with high

Forensic Accounting: Follow the Clues to Find Hidden Profits, Track Down Profit Killers

Lean back in your chair, take a deep breath, and think “accountant.” What comes to mind? Do you see a humorless, taciturn man with a wiry build peering over spectacles at ledger books? You’re not alone. That’s the image most of us still conjure up when we think of that person we hire when we

Painting a Picture: Kumho Introduces New UHP Tire; Hints at Future Developments

Kumho Introduces New UHP Tire; Hints at Future Developments

Revealing Your Potential: The Complete Business Makeover

When was the last time you looked at your tire dealership – not as a business manager but as an objective observer? If it’s been a while, take a step back and really study your business. What do you see? Sagging sales? Unbalanced balance sheets? Peeling paint? If you’re suffering from any of those, it

A Weighty Vocation: Exploring Often-Overlooked Fire Truck Tire Business Can Ignite Profits

If you’re a commercial tire dealer, you may be overlooking a relatively simple and lucrative business opportunity. Chances are good you drive right past a potential new source of sales every day and never even give a second look. That potential customer is right in your local fire station. Why is the opportunity to sell