Manny Cicero, Author at Tire Review Magazine
OTR a Real Mixed Bag

The off-the-road tire segment of the overall tire industry is, admittedly, a niche market. But, at roughly 10% of the global $170-plus billion tire industry, it is a sizeable niche and one that provides some interesting opportunities for all commercial tire dealers, whether they consider themselves OTR sellers or not. Last year, a good friend