Madeleine Winer, Author at Tire Review Magazine - Page 35 of 66
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Nokian Tyres Revamps All-Terrain Lineup

As the light truck segment has grown, customers are asking for a variety of performance characteristics from their tires. Some want to be able to carry heavy loads as well as drive off-road. Others are your “weekend warrior” types that use their car for their commute during the week but seek adventure on the weekends.

Yokohama Tire Executives Look Ahead to 2022

The following is an executive interview submitted by Yokohama Tire Corp. The tire industry rebounded in 2021 but faced an uphill battle due to continued pandemic-related issues and supply chain challenges. In this executive Q&A, Jeff Barna, president and CEO of Yokohama Tire, along with Stan Chandgie, executive vice president of sales, review 2021 and

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Goodyear Collaborates with Monolith on Carbon Black

The Goodyear Tire & Rubber Company has signed a collaboration agreement and letter of intent with Monolith for the development and potential use of carbon black produced from methane and/or biomethane for tires. This form of carbon black is produced through a plasma-based methane pyrolysis process, which will help advance Goodyear’s work to identify and

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Bridgestone to Increase Prices on TRB, OTR, Ag Tires

Bridgestone said price adjustments will be made at the article and pattern level.

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Vredestein’s Growth & 2022 Plans [Audio]

On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Abhishek Bisht, assistant vice

Vaccine Mandate Hearing Before Supreme Court

The Supreme Court started to hear oral arguments last week on the challenges to the Emergency Temporary Standard (ETS) that requires employers with 100 or more employees to take steps to combat the spread COVID-19, including mandating that all employees either be vaccinated or submit to weekly testing. The ETS was issued in early November

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Leading the Pack in a Digital Landscape

We live in an increasingly digital world. In fact, you’ve told us this, and we’re changing with you.

Sun Devil Auto, Wilhelm Automotive Deliver $10K Worth of Gifts

Sun Devil Auto and Wilhelm Automotive, portfolio brands of Sun Auto Tire & Service, announced that their 15th annual Toys for Tots donation drive resulted in 15 gift-filled boxes, totaling an estimated value of $10,000. Both automotive service brands included a generous matching donation of $2,000. All Phoenix-area locations collected new, unwrapped gifts through Monday,

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Craig Tate: The Most Important KPI in the Tire Business (Podcast)

Think of your favorite sports team. At the height of their success, you probably knew their record, some of the players’ stats and all the commentary around what was being said about the team. Now, apply that mindset to your business. That’s what Craig Tate, former owner of Tate Boys Tire & Service, did to

Roger McCollum on Commitment to Industry [Podcast]

Roger McCollum, chairman and CEO of NA Williams, began his long career in the automotive aftermarket at Ken Tool Co., in Akron, Ohio, where he served in a variety of sales and management positions, eventually advancing to national sales manager. He joined N.A. Williams Co. in 1984 and currently serves as chairman and CEO of the

Why Everyday Training Helps Technicians

You may be blocking off several hours or days for employees to accomplish their training, whether it be on new industry tools, tires or company best practices and policies in the repair process. But, it seems like shops are busier than ever before, and it can be difficult to find time to schedule training for

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Yokohama Geolandar Coming OE Mitsubishi Outlander SUVs

The Yokohama Rubber Co., Ltd., is now supplying its Geolandar X-CV as original equipment (OE) for Mitsubishi Motors Corporation’s new Outlander SUVs. Yokohama Rubber began supplying the Geolandar X-CV tires used on Outlander gasoline models in July 2021, and shipments of the tires for PHEV models to be introduced in Japan, Australia and other countries

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