Madeleine Winer, Author at Tire Review Magazine - Page 18 of 66
Goodyear Appoints New CFO, Executive Vice President

The Goodyear Tire & Rubber Company has appointed Christina Zamarro to the role of executive vice president and chief financial officer, reporting to Richard J. Kramer, chairman, CEO and president. In this role, Zamarro will lead Goodyear’s Global Finance organization and oversee all aspects of the company’s corporate finances, including treasury, investor relations, accounting, audit

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Preparing Your Tire Shop for the Winter Season

Oldman Winter is starting to wake up. Before you know it, roads in many parts of the country will look more like skating rinks than areas to drive. While stocking up on winter tires may seem like the best option, things aren’t that simple. In this Tire Review Continental Tire Garage Studio video, we’ll go

Leeds West Purchases Land in Iowa, Oklahoma

Leeds West Groups (LWG), a Greenwood Village, Colo. investment fund that acquires, owns, and manages national automotive repair franchise brands such as Midas and Big O Tires, has finalized the purchase of two real estate transactions, including one in Clive, Iowa, and one in Enid, Oklahoma. LWG has run operations at the Clive location since

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Hercules Tires’s Simpson: Adapting to LT Tire Trends [Audio]

In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

Whats-Treading-Hercules-Tires-Josh-Simpson
Hercules Tires’s Simpson: Adapting to Light Truck Tire Trends [Video]

In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

Whats-Treading-Hercules-Tires-Josh-Simpson
Tire Discounters Acquires Leete Tire & Auto’s 6 Locations

Tire Discounters is joining forces with Leete Tire and Auto, which now marks the company’s seventh acquisition in the state of Virginia. Leete Tire and Auto operates six retail outlets in Richmond (4), Petersburg (1) and Emporia (1). Leete Tire and Auto is one of the longest-standing tire and services businesses in the state of

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Should You Re-Use Wheel Weights?

Imagine you’re replacing a customer’s tires. You have a little clip-on wheel weight in your hand you took off earlier and you think, “eh, seems alright, let’s just put it back on.” Well, this might be a mistake. Wheel weights might seem reusable and even inconsequential in the face of other parts, but you’ll be

Three Things to Keep Your Eye on in the New Year

Let’s face it: it’s harder to be an independent tire dealer today than in years past. That’s what longtime tire dealers we talk to—not only in interviews but also at ride-n-drives, on Johnny g & Friends and in What’s Treading episodes—tell us. From supply challenges to expanding tire sizes, the business has gotten complicated. And

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Johnny g & Friends Wrap-Up: Tire Dealers Reflect on Advice They’d Give Others

“To be successful, it’s a full commitment. You’re going to have to give it absolutely everything—that means resources, energy, time…,” says Myron Boncarosky, founder of Virginia Tire & Auto, when asked what advice he’d give to someone starting out in the business. Today’s tire business is rapidly changing: you’re seeing new vehicle technology in your bays

Johnny g & Friends Wrap-up 2022
Johnny g & Friends Wrap-Up: Advice from Successful Tire Dealers

“To be successful, it’s a full commitment. You’re going to have to give it absolutely everything—that means resources, energy, time…,” says Myron Boncarosky, founder of Virginia Tire & Auto, when asked what advice he’d give to someone starting out in the business. Today’s tire business is rapidly changing: you’re seeing new vehicle technology in your

Johnny g & Friends Wrap-up 2022
Vredestein Launches New Pinza H/T in US

Vredestein Tires has launched its new Pinza H/T line of tires, a highway all-season tire designed for trucks, SUVs and crossovers. According to Vredestein, The Pinza H/T has unique features that keep the comfort of the driver in mind. The symmetric tread pattern of the Pinza H/T is molded from an all-season tread compound intended

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Offering Perks with Tire Purchases

It’s often tricky when you buy online because you don’t know what services will come with a tire sale. In this Tire Review Continental Tire Garage Studio video, we discuss the services that independent tire dealers have told us they include in a tire sale, so you can get some ideas about what you can