Understanding Digital Vehicle Inspection Data with Hunter Engineering [VIDEO]
Whether we like it or not, data rules our world today—you know it and your customers want it. Haven’t you noticed that some customers are more informed on what they want when they make a tire purchase? That’s because they’re collecting data—any bits of information—that will ensure they are making a good investment. One way
Falken Tires Launches Redesigned Website
Falken Tires has introduced a new website that makes finding the right Falken tires easier, the company announced. The revised website, which launched this month, includes a more detailed breakdown of all the brand’s tire offerings, additional in-depth product information and a deep dive into the story of Falken Tires, the brand said. Falken initially
Tyres International Changes Name to Ascenso Tires North America
Tyres International, a Mahansaria Tyres Private Limited (MTPL) subsidiary, will begin operating under the trade name Ascenso Tires North America, the company announced. Since its acquisition by MTPL in 2021, Tyres International has been the exclusive importer of the Ascenso brand to the US and Canada. Moving to the Ascenso Tires North America trade name
Hoosier Racing Tire Introduces the Hoosier Hero Program
Hoosier Racing Tire announced the inaugural class of Hoosier Hero drivers from its 2022 racing season at the Performance Racing Industry (PRI) show in Indianapolis. In honor of those who embody Hoosier’s mission of fueling passion, pride and success, on and off the track, the Hoosier Heroes program was developed to annually recognize accomplished competitors
Top 10 Stories of 2022
As the tire industry continues to recover from pandemic supply chain strains, 2022 brought a host of new tire launches as well as excitement around emerging tire trends… and topics that make you scratch your head. I think you’ll definitely see what I mean in this year’s list of top stories from 2022. To compile
Chris Barry Elected CTDA President
The California Tire Dealers Association (CTDA) elected Chris Barry of Independent Tire Dealer Group (ITDG) as its new president during a recent meeting at Turbo Wholesale Tires in Irwindale, California. Barry replaces Billy Eordekian, president of 1-800EveryRim OEM Wheels. “I am pleased to have this opportunity to be the president of the California Tire Dealers
Yokohama Recalls 6,152 Commercial Tires
Yokohama Tire Corporation has notified the National Highway Traffic Safety Administration (NHTSA) it is voluntarily recalling two sizes of commercial tires. The 295/75R22.5 TY517 MC² and BluEarth 109L in the same size were manufactured at Yokohama’s plant in West Point, Mississippi between May 29, 2022, and June 4, 2022. A total of 68 TY517 MC²
Monro Leverages ATD Partnership, Waives Battery Install Changes
Monro, Inc. recently implemented a series of initiatives designed to help customers prepare for winter driving. The company said these efforts are part of a forward-looking strategic plan to position the company as a strong competitor in every market across the country. “Monro’s guiding principle is to be ready for the customer when they walk
Nokian Tyres Signs Manufacturing Deal with Sentury Tire
Nokian Tyres plc and Qingdao Sentury Tire Co., Ltd. have signed a contract manufacturing agreement. According to the agreement, Qingdao Sentury Tire will start to manufacture select Nokian Tyres passenger car tires for the Central European market. Tires manufactured at Sentury Tire’s production facility are designed by Nokian Tyres and have been tested in Nokian
Apollo Tyres Inaugurates Advanced R&D Tire Testing Facility
Apollo Tyres has inaugurated its advanced tire testing facility that is housed at its global R&D center in Chennai, India. The new facility will help improve upon the efficiency and effectiveness of its product development cycles for passenger vehicle and two-wheeler tires, including ones for electric vehicles, the company said. Key features of the facility
Reading Tire Wear Patterns
Maddie Winer, Tire Detective on the case. Did you know that just by looking at a tire, its tread wear patterns can tell you if the alignment angles, inflation and suspension components are within specification? In this Tire Review Continental Tire Garage Studio video, we dig into some common tire wear patterns and uncover what
Tire Discounters Breaks Donation Record for Wounded Warrior Project
Tire Discounters has set a fundraising record with over $200,000 raised for the Wounded Warrior Project (WWP) as part of the “It’s Our Turn” program. This exceeds the company’s prior WWP donation record in 2021 by over $70,000, Tire Discounters said. The company said one of its Louisville-based stores collected the most customer donations across
